4WheelParts
With the above challenges and goals in mind, we set up to understand where their current website was falling short, and found key areas where the UI/UX could be improved to create an easier, simple, user-centric experience.
A big part of my role in the project was finding visual solutions to draw the right attention to the right places, so that users could have an optimized experience. While 4WP wasn’t doing a full re-branding, we were able to set them up with a new, updated design system for their site using their established fonts and color schemes.
With the help of my team, we identified areas that needed to be reworked and features that could be added to create an easier, simpler, user-centric experience.
Original Website
A big part of the 4WheelParts experience is selecting your vehicle. We wanted to make selecting your vehicle feel less like a random form to fill out, and something that was more inviting, almost like the obvious action to take on the website, without being ugly and obtrusive.
Since entering your vehicle was such an important part, we thought the landing page for a selected vehicle should be one of the most engaging pages on the website, and that it could definitely use a refresh.
We wanted to increase visibility for what products fit the users’ selected vehicle, as well as inform them on the inventory status of the items they were looking at
Product Detail Page
Vehicle Landing Page
I was really grateful to get to work with a good team of designers (Shout out Santiago Gomez and Scott Cook) as I learned a lot from them. This was also my first experience working within the guidelines of a specific web framework which was a learning experience for me as I sometimes had to “paint by numbers” a bit more than I hoped to.
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